The Marketing Metrics Masterclass

Course Description

There are hundreds metrics that you can track in marketing but its tricky to choose which ones are the most important and which ones are just vanity metrics. This course offers you a systematic method to structure your most important metrics that will have the most impact for your business. - Identify the most important metrics that are relevant to your business - Build measurable KPI's around them - What frequency should each metric be tracked - Choose the right metrics for different marketing channels and campaigns. -Structure your marketing measurement framework effectively. -Analyze and interpret marketing data to make informed decisions. -Implement tools and techniques for ongoing data collection and reporting. Here's what makes the course different - Get proven structures used by startups & mid size companies that will align with your business goals.